Chris S. Cooney, MBA

Clinical Assistant Professor chris.cooney@wsu.edu Office Phone: 509-335-5452 Office: 215 MURR Office Hours: T-Th, 1-5pm (by appointment) WSU Profile Page: Chris Cooney Chris Cooney is a Clinical Assistant Professor in the Edward R. Murrow College of Communication and is the Director of the Murrow Innovation Community at Washington State University. Chris is known for his collaborative and creative problem-solving skills, developing successful interdisciplinary partnerships, and his active learning approach to teaching. He teaches Advertising and Public Relations capstone courses, digital campaigns, and advertising writing. Chris has over 25 years of industry experience in strategic marketing, integrated communication, enterprise online brand management, and interactive strategy. Before he transitioned to teaching, Chris was the Senior Director of Marketing Communication for the University of Idaho, where he provided leadership for the brand strategy and integrated marketing and communication for the state’s land-grant, national research university. He also served in communication roles at Argonne National Laboratory and Motorola. In the classroom, Chris engages students through practical applied learning projects that draw from his professional background and industry connections. Chris is active in the Entrepreneurship Ecosystem at Washington State University, where he serves as a Faculty Mentor for the Harold Frank Entrepreneurship Institute, the Boeing Scholars, and the Murrow Innovation Internship program. He is a WSU Entrepreneurial Faculty Ambassador and is a member of the WSU Entrepreneurship Working Group and the Creative Corridor Group. Awards
  • 2018 EDUCAUSE poster presentation (Denver, CO Oct 2018) – “A Student-focused Approach to Cultivating a Creative Innovation Ecosystem.” Serve as co-presenter with lead presenter Chris Cooney. We will share the best practices and student-focused collaborative infrastructure that evolved through the creation of The Spark, an 83,000-square-foot, state-of-the-art teaching and learning space, a campus-wide technology partnership with Adobe, and the Amazon Catalyst entrepreneurship competition.
  • Oaks Academic Technology Award (2018) – In recognition of the visionary leadership of Dr. Muriel Oaks, WSU Dean Emeritus, the Oaks award recognizes a faculty member’s innovative application of an existing technology to transform teaching and learning in their classroom.
  • Exceptional Professor Award (2018) – Associated Students of Washington State University (ASWSU)
  • LIFT Faculty Fellows (2018) – The LIFT Fellows program focuses on the implementation of pedagogical and behavioral innovations and implementations across the undergraduate curriculum with goals to support students’ academic success, increase their life skills and resilience, and transform their experience at WSU. LIFT Fellows are part of the university-wide Transformational Change Initiative, a project funded by the 2016 strategic reallocation grants.

Rebecca L. Cooney, MS

Clinical Associate Professor rebecca.cooney@wsu.edu Office Phone: 509-335-3911 Office: 205 GOERTZ Office Hours: MW 10a-noon (by appointment) WSU Profile Page: Rebecca Cooney Other Roles:
  • Director of Murrow Online Programs
  • Research Associate, Center of Excellence for Natural Product-Drug Interaction Research (NaPDI)
Rebecca L. Cooney, M.S. is a professional communicator with more than 25 years of strategic communication experience in conceptual design, implementation, monitoring and metrics of comprehensive integrated projects and campaigns for traditional media and digital platform initiatives. In addition to her ongoing activities in industry, she is a Clinical Associate Professor of Strategic Communication with an emphasis in public relations and digital media and serves as the Director of Murrow Online Programs for The Edward R. Murrow College of Communication at Washington State University (WSU). She is also a Research Associate with a collaborative natural product and drug interaction grant sponsored by the Natural Institutes of Health in partnerships with the pharmaceutical colleges at the University of Washington and WSU called NaPDI – Center for Natural Product-Drug Interaction Brand Materials. Rebecca joined the Murrow faculty in 2012 and teaches a full load of undergraduate and graduate courses focused on integrated communications, writing for public relations, digital marketing campaigns, brand and consumer insights, employee communications and advertising. She holds a BA in communications from California State University Sacramento and an MS degree in communications from Eastern Washington University. Before WSU she spent more than 10 years in higher education administration in leadership roles for marketing and university relations, business development, website coordination and regional communication initiatives. She also worked in corporate as director of marketing for an international educational travel company and served as an adjunct professor at two universities. She started her career at a full-service ad agency and continues to grow in the areas of strategic communications, integrated communications, public relations, brand and message platforms and digital communications. Rebecca is married with four children and resides in Pullman, WA. She considers herself a lifelong learner and finds experiential learning opportunities to be the most beneficial and applicable to everything she does. Recent Awards & Fellowships:
  • 2018 EDUCAUSE poster presentation (Denver, CO Oct 2018)-  “A Student-focused Approach to Cultivating a Creative Innovation Ecosystem.” Serve as co-presenter with lead presenter Chris Cooney. We will share the best practices and student-focused collaborative infrastructure that evolved through the creation of The Spark, an 83,000-square-foot, state-of-the-art teaching and learning space, a campus-wide technology partnership with Adobe, and the Amazon Catalyst entrepreneurship competition.
  • 2018 LIFT Faculty Fellows – program focuses on the implementation of pedagogical and behavioral innovations and implementations across the undergraduate curriculum with goals to support students’ academic success, increase their life skills and resilience, and transform their experience at WSU. LIFT Fellows are part of the university-wide Transformational Change Initiative, a project funded by the 2016 strategic reallocation grants.
  • 2016 Washington Consortium for the Liberal Arts PR Campaign (WaCLA) #ifeelinspired $10,000 award. Serve as co-faculty advisor on proposal, design, and implementation of the campaign in 2017-18
  • 2015 Scripps Howard Visiting Professor in Social Media partnered with The Sacramento Bee for two weeks in Sacramento, CA to learn first-hand how news and information delivery is being transformed by digital media.
  • 2014 Plank Center Educator Fellow Harley Davidson Motor Co.