Points: 10 pts (individual task)
Due date: Mon, Sep 16 at 11:59 p.m.
Resources: Canva
Summary: Create your personal brand logo and stylesheet. L2 Tutorial overview slide


Corporations, nonprofits, products, events, and movements are not the only groups that have logos. So do individuals. Establishing a personal brand is a great way to express yourself, differentiate yourself from others, and showcase creativity, consistency, and style. Fully defining your personal brand involves asking yourself – what do I stand for? What makes me unique? And what do I want people to say about me when I’m not there? It also involves establishing a visual style that can be displayed across social channels and online portfolio. For your Lesson 2 tutorial, you are going to create your own personal brand logo. Elements include:

  • Fonts (up to 3)
  • Color palette (2-5 “signature colors”)
  • Logo design


Step 1: Log in or create an account in Canva at It is recognized that there are many graphics tools available for logo and style sheet design – but for this task you are asked to use Canva.

Step 2: Create your logo

  1. Once you are logged in go to “Create a Design” > Logo
  2. Many free templates are available that you can use as the basis for your logo – or you can start with a white canvas
  3. Inclusion of an icon is optional
  4. Take time to consider your fonts – you can use up to 3 in your logo (with the free version of Canvas you cannot upload new fonts so please work with the Canvas selection)
  5. Take time to consider your desired color palette and what series of colors best represents your personality. Refer to for inspiration
  6. Use “Elements” to bring in shapes, frames, icons, lines, etc.
  7. Use “Text” to for headline, sub-headline and body text
  8. Once you are happy with your logo (or variations of your logo) – download it as a jpeg or png
  9. Go to Uploads in the left menu > select your logo. You will need it for the stylesheet.

Step 3: Create your style sheet

  1. Follow the models provided to create a stylesheet. You can deviate from the model but be sure to include your logo, icons (if applicable), 3-5 colors, and up to 3 fonts
  2. The suggested size to use for your style sheet is Postcard but you can choose whatever format works best for you
  3. You can also include an image that represents your color palette, mood, or overall tone. Canva has several free images or check out or for inspiration


Step 4: Turn it in

  • When you are done with your stylesheet – save it as a pdf, jpeg or png
  • Log in to Blackboard and access the 310 course space and Assignment Dropboxes folders
  • Find Lesson 2 > Tutorial  and upload your file > Submit

Grading Criteria

Students will be graded for completion of the task with an emphasis in following instructions, overall quality, completeness, accuracy, and presentation value.