Points: 20 pts (team task)
Due date: Mon, Sep 16 at 11:59 p.m.
Resources: Google Docs, Google Slides, Canva, Adobe Colors, Google Fonts
Summary: Completion of a creative brief, creation of brand and visual identity, and core messaging. Part 1 Overview Slide
In Part 1 teams will establish the foundation for their mock companies by completing a creative brief and setting up their brand canvas: platform and visual identity. A template is provided. Access it in your team’s shared folder.
Step 1: Access your team’s shared Google Folder
Step 2: Project management and individual student tasks
Work through the Part 1 team assignments doc and decide who will take the lead on each task
Step 3: Complete Part 1 template:
- Company name
- Visual identity (reference: past mock company logos)
- Project overview
- Competitor profiles
- Audience personas
- Customer decision process
- Brand platform
- Core messaging
- Company statement
Step 4: Turn it in
- QA check your Part 1 doc
- Open Blackboard > Assignments > Lesson 2 folder
- “Share” your Part 1 doc from Google Drive and Part 1 team assignments sheet
- Copy shared doc link in Blackboard dropbox folder
Students will be graded for completion of the task with an emphasis in following instructions, overall quality, completeness, accuracy, and presentation value.