Google Analytics Individual Qualification

Note: Guided Work Day dates are different for those in the Tues/Thurs section with Professor Newman

The Google Analytics Individual Qualification (GAIQ) covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.”

– Google Analytics


To earn your GAIQ certification, you will need to complete two courses:

Google Analytics for Beginners (Units 1-4)

Students earn 5pts each day for attending Micro-Certification Work Days on Fridays Jan 24 and Feb 7 for Google Analytics Individual Qualification – Beginners. An additional 20pts is awarded for those who submit a screenshot of their individual certificate of completion. The due date to complete Beginners course is Mon, Feb 10 – up to 30 points earned

UnitGuided Work DaysDeadline for Completion
Unit 1: Introducing Google AnalyticsFri, Jan 24 Mon, Feb 10
Unit 2: The Google Analytics InterfaceFri, Jan 24 Mon, Feb 10
Unit 3: Basic ReportsFri, Feb 7 Mon, Feb 10
Unit 4: Basic Campaign & Conversion TrackingFri, Feb 7Mon, Feb 10

See example screenshot below:

RCooney Beginners Completion Screenshot example


Advanced Google Analytics (Units 1-4)

Students earn 5pts each day for attending Micro-Certification Work Days on Fridays Feb 21, Mar 6, and Mar 27 for Google Analytics Individual Qualification – Advanced. An additional 30pts is awarded for those who submit a screenshot of their individual certificate of completion. The due date to complete the Advanced course is Mon, Apr 6 – up to 45 points earned

Unit Guided Work Days Deadline for Completion
Unit 1: Data Collection and Data ProcessingFri, Feb 21Mon, Apr 6
Unit 2: Setting Up Data Collection and ConfigurationFri, Mar 6Mon, Apr 6
Unit 3: Advanced Analysis Tools and TechniquesFri, Mar 27Mon, Apr 6
Unit 3: Advanced Marketing ToolsFri, Mar 27Mon, Mar 9

Getting Certified

Completing the courses does not equate to certification.

In order to earn full GAIQ certification, you will need to take the Google Analytics Individual Qualification Exam on your own after completing both the Beginner and Advanced Google Analytics courses.

  • Free
  • 70 questions
  • Time to take: 90 minutes
  • You’ll need a score of 80% or higher to pass
  • If you end the assessment early or the timer runs out before you’ve answered enough questions correctly, you won’t pass
  • Once you are certified, please let your instructor know and share the good news on your LinkedIn profile