Campaign Analysis Exercise

  1. Pair up
  2. Select a digital campaign to analyze: Nationally-recognized brand (professional, well-established)
  3. Find and review digital campaign materials across channels (web, social, paid ads, print, etc.)
  4. Create a doc or take notes:
    • What are the main themes in the campaign? (headlines, hashtags, common messages and images, calls to action?)
    • What are they trying to get people to do? (follow, share, purchase, visit, etc.)
    • What are they trying to accomplish? (sales, market share, reach, new audience type)
    • How will they measure success?
    • How do they demonstrate consistency across multiple channels?
    • Share with larger group (volunteers)

No need to turn it in. This is just an exercise for practice!