In Class Exercises

In-class exercises are designed to help students engage and learn and for teams to bond and collaborate. In-class activities are the foundation of the course – providing experiential learning opportunities and practice in core concepts introduced throughout the semester. They are not graded and rarely turned in. All creative work products produced by individuals and teams are often left in the classroom for future access.

Lesson 0: Foundations in Digital Outreach

Lesson 1: Integrated Marketing Communication

Lesson 2: Digital Marketing Tools & Tactics

Guided tour through preliminary setup of digital assets (web and social channels)

Lesson 3: Digital Campaign Strategy

Lesson 4: Campaign #1 Implementation & Metrics

Lesson 5: Campaign #2 Implementation & Metrics

  • Guided completion of Campaign #2 metrics report