L2: Integrated Marketing Communication

W3: Sep 2-6 / W4: Sep 9-13

No class Mon, Sep 2 +  310-Takeover Guest Sep 11 and 13

Topics & Activities: Initial project planning, integrated marketing communication (IMC) process, IMC plans, market research, target audience personas, customer decision process 

Weekly Activities

M, Sep 2W, Sep 4F, Sep 6
No class – Labor DayWhat is a brand?Creative briefs
M, Sep 9W, Sep 11F, Sep 13
Typography (fonts) and colorVisual identity and 310 takeover with Megan Starr-Gepford Visual identity Work day


All assignments due by Mon, Sep 16

CategoriesAssignmentsIndividual vs. TeamPoints
Team ProjectPart 1: Creative brief, brand content, and identity packageTeam20
ReadingCh 3: Integrated Marketing CommunicationIndividual12
TutorialCanva: Logo & StylesheetIndividual10
ParticipationIn class activities and attendance (weeks 3-4)Individual15
L2 Total Points57

Quick link: Status Report #1 (delivered in class on W, Sep 18)

Lecture Materials

In Class Exercises

Reference Materials