L6: Campaign #2 Implementation & Metrics

W12: Nov 4-8 / W13: Nov 11-15 / W14: Nov 18-22

No class Mon, Nov 11

Topics & Activities: Campaign 2 planning, implementation, monitoring, metrics, prepping for final showcase and presentations. Note ā€“ final poster art must be turned in by Fri, Nov 22 at midnight.

Weekly Activities

M, Nov 4W, Nov 6F, Nov 8
Pause and celebrate + intro to Part 5: Campaign #2 implementation, monitoring, metricsFacebook and Instagram adsSocial media engagement strategy refresh
M, Nov 11W, Nov 13F, Nov 15
No class – Veteran’s DayInfographicsCampaign real-time adjustments
M, Nov 18W, Nov 20F, Nov 22
Campaign #2 wrap-upsWork day for final presentationsWork day for final presentations


All tasks due F, Nov 22.

CategoriesAssignmentsIndividual vs. TeamPoints
ReadingCh 8: Personal Branding – Know what is possible in the digital spaceIndividual12
TutorialCanva – InfographicsIndividual10
Team ProjectPart 5: Campaign #2 implementation, monitoring, and metricsTeam50
ParticipationIn class activities and attendance (weeks 12-14Individual24
L6 Total Points96

Lecture Materials

  • Review of Parts 1-4 and all that has been accomplished!
  • Creating Ads in Facebook and Instagram Tutorial
  • Social Media Tips
  • Overview of Infographics

In Class Activities

  • Creating ads in Canva
  • Exercise in audience engagement
  • Infographic creation in Canva