L6: Campaign #2 Implementation & Metrics

W12: Nov 4-8 / W13: Nov 11-15 / W14: Nov 18-22

No class Mon, Nov 11

Topics & Activities: Campaign 2 planning, implementation, monitoring, metrics, prepping for final showcase and presentations. Note ā€“ final poster art must be turned in by Fri, Nov 22 at midnight.

Weekly Activities

M, Nov 4W, Nov 6F, Nov 8
Intro to Part 5: Campaign #2 implementation, monitoring, metricsWork on Part 5 Campaign #2 and field trip to The Spark for key chainsGoogle Analytics Certification Day 1
M, Nov 11W, Nov 13F, Nov 15
No class – Veteran’s DayPart 5 continued + infographicsGoogle Analytics Certification Day 2
M, Nov 18W, Nov 20F, Nov 22
Campaign #2 wrap-upsWork day for final presentationsGoogle Analytics Certification Day 3


All tasks due F, Nov 22.

CategoriesAssignmentsIndividual vs. TeamPoints
ReadingCh 8: Personal Branding – Know what is possible in the digital spaceIndividual12
TutorialCanva – InfographicsIndividual10
Team ProjectPart 5: Campaign #2 implementation, monitoring, and metricsTeam50
ParticipationIn class activities and attendance (weeks 12-14Individual24
 L6 Total Points 96

Lecture Materials