L4: Digital Campaign Strategy

W7: Sep 30-Oct 4 / W8: Oct 7-11

Topics & Activities: Digital assets and visual storytelling, online advertising, and email marketing, digital campaigns, successful campaigns, campaign planning. Campaign #1: Establish goals, key messages, and themes, desired outcomes, content strategy, and editorial calendar.

Weekly Activities

M, Sep 30W, Oct 2F, Oct 4
M, Oct 7W, Oct 9F, Oct 11


Status Report #2 in class W, Oct 2. All other tasks due M, Oct 14.

CategoriesAssignmentsIndividual vs. TeamPoints
Team ReportsStatus Report #2: Showcase your company online presence and digital content to-dateTeam20
ReadingCh 6: Integrated Digital Campaigns: Planning, Execution, and MetricsIndividual12
TutorialCanva – social media postsIndividual10
Team ProjectPart 3: Branded materials, digital content creation, and Campaign #1 planningTeam30
ParticipationIn class activities and attendance (weeks 7-8)Individual18
L4 Total Points90

Lecture & Discussion Materials

Coming soon.