L4: Digital Campaign Strategy
W7: Sep 30-Oct 4 / W8: Oct 7-11
Topics & Activities: Digital assets and visual storytelling, online advertising, and email marketing, digital campaigns, successful campaigns, campaign planning. Campaign #1: Establish goals, key messages, and themes, desired outcomes, content strategy, and editorial calendar.
|M, Sep 30||W, Oct 2||F, Oct 4|
|M, Oct 7||W, Oct 9||F, Oct 11|
Status Report #2 in class W, Oct 2. All other tasks due M, Oct 14.
|Categories||Assignments||Individual vs. Team||Points|
|Team Reports||Status Report #2: Showcase your company online presence and digital content to-date||Team||20|
|Reading||Ch 6: Integrated Digital Campaigns: Planning, Execution, and Metrics||Individual||12|
|Tutorial||Canva – social media posts||Individual||10|
|Team Project||Part 3: Branded materials, digital content creation, and Campaign #1 planning||Team||30|
|Participation||In class activities and attendance (weeks 7-8)||Individual||18|
|L4 Total Points||90|
Lecture & Discussion Materials