L1: Foundations in Digital Outreach

W1: Aug 19-12 / W2: Aug 26-30

Topics & Activities: Course overview and intro to the semester-long project. Becoming a digital marketing specialist, success in teams, intro to digital marketing tools and PESO Model, ethical practices in digital

Weekly Activities

M, Aug 19W, Aug 21F, Aug 23
Intro to 310Overview of semester-long projectCareers in digital
M, Aug 26W, Aug 28F, Aug 30
Team reveal dayBrainstormingPESO and the customer journey


All assignments due by Wed, Sep 4

CategoriesAssignmentsIndividual vs. TeamPoints
310 Kick-OffForming Teams Survey (due Aug 23)Individual10
Team ProjectPart 0 – Team orientation, setup, and establishing your team charterTeam15
ReadingCh 1: Foundations in Integrated Digital Marketing
Ch 2: Becoming a Digital Guru
TutorialAdobe Spark VideoIndividual10
ParticipationIn class activities and attendance (weeks 1-2)Individual9
L1 Total Points68

Lecture Materials

In Class Exercises

Reference Materials