L1: Foundations in Digital Outreach

W1: Aug 19-12 / W2: Aug 26-30

Topics & Activities: Course overview and intro to the semester-long project. Becoming a digital marketing specialist, success in teams, intro to digital marketing tools and PESO Model, ethical practices in digital

Weekly Activities

M, Aug 19W, Aug 21F, Aug 23
M, Aug 26W, Aug 28F, Aug 30


All assignments due by Wed, Sep 4

CategoriesAssignmentsIndividual vs. TeamPoints
310 Kick-OffForming Teams SurveyIndividual10
Team ProjectTeam orientation, setup, and establishing your team charterTeam15
ReadingCh 1: Foundations in Integrated Digital Marketing AND Ch 2: Becoming a Digital GuruIndividual24
TutorialAdobe SparkIndividual10
ParticipationIn class activities and attendance (weeks 1-2)Individual9
L1 Total Points68

Lecture & Discussion Materials

Coming soon.