Course Schedule

Spring 2019: Instructors: Chris Cooney (sections 01, 03) and Rebecca Cooney (section 02)

Lesson 1: Course Orientation & Integrated Digital Marketing as a Profession

Week 1: Jan 7, 9, 11 / Week 2: Jan 14, 16, 18

CategoryTasksIndividual vs. Team TaskPointsDue Date
310 ProjectForming Teams SurveyIndividual10Fri, Jan 11
310 ProjectTeam Orientation, setup, and establishing your team charterTeam
15Wed, Jan 23
Reading & RetentionCh 1: Foundations in Integrated Digital Marketing

Ch 2: Becoming a Digital Guru
Individual24Wed, Jan 23
ParticipationStudent attendance, active participation as an individual and with your team, engagement, and collaborationIndividual15Participation between Jan 7-18

Lesson 2: Integrated Marketing Communication

Week 3: Jan 21, 23, 25

CategoryTasksIndividual vs. Team TaskPointsDue Date
Reading & RetentionCh 3: Integrated Marketing CommunicationIndividual12Mon, Jan 28
310 ProjectPart 1: Creative brief, brand content, and identity packageTeam30Mon, Jan 28
Participation Student attendance, active participation as an individual and with your team, engagement, and collaboration Individual15Participation between Jan 23-25

Lesson 3: Digital Marketing Tools

Week 4: Jan 28, 30, Feb 1 / Week 5: Feb 4, 6, 8

CategoryTasksIndividual vs. Team TaskPointsDue Date
Status ReportStatus Report #1: Report on plan, brandm, and strategy for mock companyTeam20In-class Wed, Jan 30
Reading & RetentionCh 4: Digital Marketing – Web, Social Media, Onlne Advertising & Mobile

Ch 5: Digital Marketing – Monitoring, Metrics & Reporting
Individual24Mon, Feb 11
310 ProjectPart 2: Online presence and preliminary digital contentTeam30Mon, Feb 11
Peer EvalPeer evaluation #1: Assessment of how things are going with your team so far (setup > Part 2)Individual10Mon, Feb 11
Participation Student attendance, active participation as an individual and with your team, engagement, and collaboration Individual15Participation between Jan 28 – Feb 8

Lesson 4: Integrated Digital Campaigns – Planning, Execution, and Metrics

Week 6: Feb 11, 13, 15 / Week 7: Feb 18, 20, 22

CategoryTasksIndividual vs. Team TaskPointsDue Date
Status ReportStatus Report #2: Showcase your company online presence and digital content to-dateTeam20Wed, Feb 20
Reading & RetentionCh 6: Integrated Digital Campaigns – Planning, Execution, and MetricsIndividual12Mon, Feb 25
310 ProjectPart 3: Branded materials, digital content creation, and Campaign #1 strategyTeam30Mon, Feb 25
Participation Student attendance, active participation as an individual and with your team, engagement, and collaboration Individual15Participation between Feb 11-22

Lesson 5: Digital Campaigns Part 1

Week 8: Feb 25, 27, Mar 1 / Week 9: Mar 4, 6, 8 / Spring Break Mar 9-17 / Week 10: Mar 18, 20, 22 / Week 11: Mar 25, 27, 29

CategoryTasksIndividual vs. Team TaskPointsDue Date
310 ProjectPart 4: Campaign #1 implementation, monitoring, and metrics

Campaign #1: Feb 25 – Mar 8; Mar 18-29
Team50Turn in Camampaign #1 by Mon, Mar 25
Peer EvalPeer evaluation #2: Round two of evalutating how things are going (Parts 3-4)Individual10Mon, Mar 25
Status ReportStatus Report #3: Review of Campaign #1 – successes, challenges, and adjustments for Campaign #2Team20Teams will present on Mar 27 or Mar 29
Participation Student attendance, active participation as an individual and with your team, engagement, and collaboration Individual15Participation between Feb 25 – Mar 8; Mar 18-29

Lesson 6: Digital Campaigns Part 2

Week 12: Apr 1, 3, 5 / Week 13: Apr 8, 10, 12

CategoryTasksIndividual vs. Team TaskPointsDue Date
Reading & RetentionCh 7: Cutting through the clutter: Staying current in an ever-changing digital space

Ch 8: Personal branding: Know what is possible in the digital space
Individual24Mon, Apr 8
310 ProjectPart 5: Campaign #2 planning, implementation with new content creation, monitoring, and metrics

Campaign #2: Apr 1-15
Team50Turn in Campaign #2 docs by Mon, Apr 15
Participation Student attendance, active participation as an individual and with your team, engagement, and collaboration Individual15Participation between Apr 1-12

Lesson 7: Course Wrap-Ups

Week 14: Apr 15, 17, 19 / Apr 22, 24

CategoryTasksIndividual vs. Team TaskPointsDue Date
310 ProjectPart 6: Final report and presentationTeam100In-class Apr 22 and 24
Peer EvalPeer evaluation #3: Final peer evaluation to summarize and reflect on your semester-long team experienceIndividual10Wed, Apr 24
Participation Student attendance, active participation as an individual and with your team, engagement, and collaboration Individual15Participation between Apr 8-24

*** Total Points for 310: 606 Points***
does not include extra credit

* Midterm grades are posted Wed, Feb 27 and include graded activities for Lesson 1-3

**COMSTRAT 310 does not meet on Fri, Apr 26 of Dead Week or during Finals Week