Week 5: Feb 10-14

Launch of Lesson 2: Digital Marketing Tools & Tactics

Snapshot of activities for this week:

  • Feb 10:  Intro to Weebly, Facebook and Instagram for Business and walk-thru of initial setup of your mock company digital assets
  • Feb 12: Status Report #1 – report on plan, brand, and strategy for mock company
  • Feb 14: Work Day – Part 2 set up of web and social channels

Your to do’s for Lesson 2

All graded tasks are due by Mon, Feb 24

  1. Creative Activity: Adobe Spark Creation
  2. Team Project Part 2: Initial Setup of Website & Social Channels
  3. Individual Task: Group Evaluation Check-In
  4. Reading and end-of-chapter quizzes – Ch4: Digital Marketing: Web, Social Media, Online Advertising & Mobile and Ch5: Digital Marketing: Monitoring, Metrics & Reporting

See the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links

Week 4: Feb 3-7

Snapshot of this week’s activities:

Feb 3: Typography (fonts) and color

Feb 5: Work Day – Part 1 and Status Report #1, presentations and reporting, team photos

Feb 7: Micro-Certification Day 2: GAIQ Google Analytics for Beginners Unit 3: Basic Reports and Unit 4: Basic Campaign & Conversion Tracking

Your to do’s for Lesson 1:

All graded tasks are due by Mon, Feb 10 at 11:59p

  1. Creative Activity: Brand & Customer Polling
  2. Team Project Part 1: Creative Brief & Brand
  3. Reading and end-of-chapter quiz – Ch3: Integrated Marketing Communication
  4. Micro-Certification – GAIQ Google Analytics for Beginners Unit 1-4

See the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links

Week 3: Jan 27-31

Launch of Lesson 1: Integrated Marketing Communication

Snapshot of this week’s activities:

  • Jan 27: Brainstorming and coming up with new business ideas
  • Jan 29: Overview of brand and naming your mock company
  • Jan 31: Creative briefs, core messaging, brand personality

Your to do’s for Lesson 1:

All graded tasks are due by Mon, Feb 10 at 11:59p

  1. Creative Activity: Brand & Customer Polling
  2. Team Project Part 1: Creative Brief & Brand
  3. Reading and end-of-chapter quiz – Ch3: Integrated Marketing Communication
  4. Micro-Certification – GAIQ Google Analytics for Beginners Unit 1-4

See the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links

Week 2: Jan 20-24

Snapshot of this week’s activities:

  • Jan 20: NO CLASS (Martin Luther King, Jr holiday)
  • Jan 22: Team reveal day, team values exercise, success in teams
  • Jan 24: Overview of Google Analytics and Micro-Certification Day 1: GAIQ Google Analytics for Beginners: Unit 1: Introducing Google Analytics and Unit 2: The Google Analytics Interface

Your to do list for Lesson 0:

All assignments are due on Mon, Jan 27 at 11:59p

  1. Creative Activity: Canva Creation
  2. Team Project Part 0: Team Orientation, Setup & Establishing Your Team Charter
  3. Reading and end-of-chapter quizzes – Ch1: Foundations in Integrated Digital Marketing and Ch2: Becoming a Digital Guru

See the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links

Week 1: 310 Kickoff

Jan 13-17

Hi all. Welcome to COMSTRAT 310: Digital Content Promotion! 310 is a course designed to help students apply writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising, in both digital and social media outlets.

This week is the kick off to the course. Key topics this week include course overview, campaign analysis, integrated marketing communications, overview of the semester-long project, careers in digital communication, PESO model, customer decision process, and overview of micro-certifications in 310.

Snapshot of this week’s activities:

  • Jan 13: Intro to 310 and getting to know each other
  • Jan 15: Overview of semester-long project and careers in digital
  • Jan 17: Intro to the paid, earned, shared, owned (PESO) model and customer decision process (with customer journey mapping). Introduction to micro-certifications in 310.

Your to do’s this week:

  1. Attend class each day:
    • 310-01: Cara Hawkins-Jedlicka
      (MWF 10:10a-11:00a)
    • 310-02: Rebecca Cooney
      (MWF 1:10-2:00p)
    • 310-03: Chelsea Newman
      (TR 10:35-11:50a)
  2. Review the course blog: https://comstrat310.com/
  3. Purchase the e-Textbook – get an access card at the Bookie or purchase direct from the publisher – Great River Learning. View e-Textbook Instructions
  4. Read Ch 1: Foundations in Integrated Digital Marketing
  5. Complete the Forming Teams Survey by Fri, Jan 17

Please come to class so you can get oriented and off to a good start. We look forward to meeting you all the first week of class!

Rebecca, Chelsea, and Cara


See the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links