The Edward R. Murrow College of Communication / Washington State University
Author: Chris Cooney
Chris Cooney is a Clinical Assistant Professor of Communication in The Edward R. Murrow College of Communication at Washington State University. He more than 25 years of professional experience, with a focus on strategic marketing, communication, and cross-platform content creation.
REMINDER! Class meets in The Spark Atrium on Monday during normal class time!
Welcome to week 12
and the official kick off to Campaign #2. Meet at The Spark Building Atrium on
Mon, Apr 1 at the normal class time. This week teams will create and begin
implementation of Campaign #2. Come to class to get details. Also don’t forget
to do your readings and end-of-chapter quizzes for Ch 7 and 8 by Apr 8. See you
Welcome to week 9 in COMSTRAT 310! Activities continue with Campaign #1 implementation this week. Here is what is on the docket:
Mon, Mar 4: All teams will get organized with Campaign #1 setup including the creation of an events page in Weebly and new Google Ads
Wed, Mar 6: Teams will create an email in Constant Contact and new posts for Facebook and Instagram.
Fri, Mar 8: This will be a team work day to wrap up the creation and launch of all campaign #1 materials.
The final due date for the first campaign is TBA but it will be after spring break. Google Ads may be paused next week and re-started March 18 – Chris and Rebecca will monitor ad progress and make the call so we are sure to preserve our budget $$.
We’ll introduce details for peer eval #2 after spring break so stay tuned.
We are creatives. We are worldwide. We are Cougs! Adobe is ready to jam with Washington State University on March 28. We’re bringing back the very popular Creative Jam event, which is free and open to all students. Put your design skills to the test and create a mobile working app in Adobe XD. All […]