Points: 10 pts (individual task)
Due date: Mon, Sep 30 at 11:59 p.m.
Resources: SurveyMonkey (preferred) or other survey-creation tool of your choice
Summary: Design, distribute, and analyze results of a simple survey
- Fonts (up to 3)
- Color palette (2-5 “signature colors”)
- Logo design
Market research is “the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry as a whole, and the particular competitors you face.” -entrepreneur.com
For this tutorial, you will design, distribute, and analyze results of a simple survey. The focus will be customer satisfaction. Note – if you have a different idea for the focus of your survey – feel free to explore. I chose customer satisfaction as a way to narrow focus for the assignment.
- Survey tool: SurveyMonkey recommended (substitutions allowed but it must be a web-based survey tool)
- Survey length: 3-5 questions min., 10 questions max
- Goal: Customer satisfaction regarding a company, product, service, experience, mobile app, etc.
- Distribution: Distribute your survey via personal social media, email, or in person. Your goal is to get a minimum of 10 responses.
- Analysis: Review and share results
Please visit SurveyMonkey’s tutorial page for tips and tricks on creating surveys.
- How to create a survey that delivers valuable responses in 10 steps from SurveyMonkey (n.d.)
- 16 excellent customer satisfaction survey examples from HubSpot (Sharma, R., 2019)
- 18 best customer satisfaction survey questions and templates from Customer Thermometer (2019)
- Take a minute to brainstorm on the focus for your survey. Which company, product, service, experience, app, etc. do you want to be the feature? It should be something you personally enjoy or loathe – something you have a personal experience with and others in your circle of friends and family have also experienced. For example – you could feature Starbucks or a specific drink at Starbucks, shopping at Target, or wine tasting in Walla Walla.
- Make a note of the context for your survey. What are you trying to find out? For example – Hi friends. Help me out by completing a quick survey for a class assignment – what is your personal experience and overall satisfaction with your shopping experience at Macy’s?
- Consider the questions you want to ask that are open-ended, fall on a Likert scale (very unsatisfied > satisfied or not at all likely > extremely likely, or strongly disagree), or multiple choice. For example:
- How likely is it that you would recommend this company to a friend or colleague?
- Overall, how satisfied or dissatisfied are you with the company?
- How satisfied or dissatisfied are you with the customer service you have experienced?
- How politely did their customer service reps treat you?
- How often do you use [product or service]?
- How satisfied are you with the selection of products?
- Were you satisfied with your experience the last time you …?
- See more examples in the articles listed in “References” above
- Go to SurveyMonkey.com – log in or create a free account
- Select “Create Survey”
- Select the Customer Satisfaction Survey template, browse other templates, or create your own
- Depending on if you used a template or are creating your own survey – use the tool features to edit, add, or delete questions (open-text, scale, multiple choice)
- When you are done building your survey select DONE and SAVE > select NEXT at the top of the page (right)
- View how your survey will look on a tablet, mobile device, and desktop > edit if needed
- Select COLLECT RESPONSES
- Decide how you want to share your survey so you can get at least 10 responses – social media post, email, embed on a website, share in messenger (Rebecca’s Macy’s example: https://www.surveymonkey.com/r/KBHQYD3)
- Share your survey on the channel of your choice – wait a few days to get responses
- After a few days, go back to SurveyMonkey, find your survey to Analyze Results
- When you are done – use the “Present Results” feature or create your own summary of the results. Please include a link to your survey as well. (see SurveyMonkey’s example of survey results)
Turn it in
- When you have completed designing, distributing, and analyzing your survey – compile your results into one document. Please also include a link to your survey (you can find this link in the “Collect Responses” tab for your survey)
- Log in to Blackboard > Assignment Dropboxes > Lesson 3 > Tutorial dropbox
- Upload your results document as a pdf, csv, xls, etc. file
For this task, I am going to pay close attention to application of best practices for professional communicators in writing, editing, and use of format and style. I will focus on accuracy (spelling, grammar), formatting (layout), and completeness of the task.