L1 Creative Activity: Brand & Customer Polling


Points: 10 pts (individual task)
Due date: Mon, Feb 10
Resources: Social media poll features or other survey tool (e.g. Qualtrics or SurveyMonkey)
Summary: ·Design and distribute at least one simple poll that asks friends and family to provide feedback on your mock company’s work-in-progress visual identity (fonts, colors, and/or logo) (Overview Slide)


Overview & Task

For this individual task, you will “test” the effectiveness of your mock company visual brand concepts. You will create and share a simple poll with your existing and connected friends and family on at least two of your social channels (Facebook, Instagram, Twitter, etc.). You can also email your poll if you prefer. Your goal is to get high-level, non-scientific feedback about your visual identity ideas (fonts, colors, logos). Your poll can be simple – asking friends and families to vote on the styles, colors or designs they like the best. Just be sure to remind them that this is part of your class project this semester. Try to get at least 10 responses.

Minimum requirements

  • Design a poll and distribute it on at least two of your social channels or email. The poll will ask friends and family to provide feedback on your mock company’s work-in-progress visual identity (fonts, colors, and/or logo)
  • Create your poll using Qualtrics or applications available on Facebook, Twitter, Instagram or other social tool.
  • Your poll should have 3-5 options or questions for people to vote on
  • Your poll should be posted for about 48 hours
  • Try to get at least 10 responses

Resources

Turning it in

  1. Take a screenshot of your finished poll(s) – save it as a jpeg or png
  2. Create a new document that includes:
    1. Screenshot of your poll(s)
    1. Summary of results (i.e. number of responses, summary of feedback received)
    1. Other thoughts and conclusions (optional)
  3. Log in to Blackboard > locate COMSTRAT 310 > Assignments > Creative Activity
  4. Select the dropbox for L1 Creative Activity and attach your doc as .docx or pdf (no .pages files please)  > Submit 

Grading Criteria

Students will be graded for completion of the task with an emphasis in following instructions, overall quality, completeness, accuracy, and presentation value.


[see Overview Slides for examples]