Assignments

All assignments should be turned in on Blackboard. For team tasks, one person from each team can be assigned to turn in the assignment for the group. For those that like checklists, feel free to keep track of your progress using the 310 Assignment Checklist for Students.



Lesson 0: Foundations in Digital Outreach

W1: Jan 13-17 / W2: Jan 20-24

CategoryAssignmentPointsDeadline
Individual TaskForming Teams Survey (now closed)10Fri, Jan 17
Creative Activity

(individual task)

Canva Creation (flyer)10Mon, Jan 27
Team ProjectPart 0: Team Orientation, Setup, & Establishing your Team Charter15Mon, Jan 27
ReadingCh1: Foundations in Integrated Digital Marketing

Ch2: Becoming a Digital Guru
24Mon, Jan 27

Lesson 1: Integrated Marketing Communication

W3: Jan 27-31 / W4: Feb 3-7

CategoryAssignmentPointsDeadline
Creative Activity

(individual task)

Brand & Customer Polling10Mon, Feb 10
Team ProjectPart 1: Creative Brief & Brand20Mon, Feb 10
ReadingCh3: Integrated Marketing Communication12Mon, Feb 10
Micro-Certification

(individual task)

GAIQ Google Analytics for Beginners (Units 1-4)30Mon, Feb 10

Lesson 2: Digital Marketing Tools & Tactics

W5: Feb 10-14 / W6: Feb 17-21

CategoryAssignmentPointsDeadline
Team ReportStatus Report #1: Report on plan, brand, and strategy20Wed, Feb 12
Creative Activity

(individual task)

Adobe Spark Creation10Mon, Feb 24
Team ProjectPart 2: Initial Setup of Web & Social30Mon, Feb 24
Group Evaluation

(individual task)

Group Evaluation Check-In 10Mon, Feb 24
ReadingCh4: Digital Marketing: Web, Social Media, Online Advertising & Mobile

Ch5: Digital Marketing: Monitoring, Metrics & Reporting
24Mon, Feb 24

Lesson 3: Digital Campaign Strategy

W7: Feb 24-28 / W8: Mar 2-6

CategoryAssignmentPointsDeadline
Team ReportStatus Report #2: Showcase of web and social20Wed, Mar 4
Creative Activity

(individual task)

Canva or Adobe Spark: Social Media Posts10Mon, Mar 9
Team ProjectPart 3: Campaign #1 Strategy & Planning20Mon, Mar 9
ReadingCh6: Integrated Digital Campaigns: Planning, Execution & Metrics12Mon, Mar 9

Lesson 4: Campaign #1 Implementation & Metrics

W9: Mar 9-13 / Spring Break Mar 16-20 / W10: Mar 23-27 ? W11: Mar 30 – Apr 3

CategoryAssignmentPointsDeadline
Creative Activity

(individual task)

Canva: Infographic10Mon, Apr 6
Team ProjectPart 4: Campaign #1 implementation, monitoring, and metrics (Campaign #1 approx Mar 25-Apr 3)50Mon, Apr 6
ReadingCh7: Cutting Through the Clutter: Staying Current in the Ever-Changing Digital Space12Mon, Apr 6
Micro-Certification

(individual task)

GAIQ Advanced Google Analytics (Units 1-4)45Mon, Apr 6

Lesson 5: Campaign #2 Implementation & Metrics

W12: Apr 6-10 / W13: Apr 13-17 / W14: Apr 20-24

CategoryAssignmentPointsDeadline
Team ReportStatus Report #3: Review of Campaign #1 – successes, challenges, adjustments20Wed, Apr 8
Creative Activity

(individual task)

Adobe Spark: Video10Mon, Apr 20
Team ProjectPart 5: Campaign #2 implementation, monitoring, and metrics (Campaign #2 approx Apr 8-17)50Mon, Apr 20
ReadingCh8: Personal Branding: Know What is Possible in the Digital Space12Mon, Apr 20
Micro-Certification

(individual task)

Google Ads Search Certification15Mon, Apr 20

Lesson 6: 310 Close-Outs & Reflections

Dead Week Apr 27 – May 1

CategoryAssignmentPointsDeadline
Team ProjectPart 6: Final Poster Showcase100Final poster art is due by Wed, Apr 22

Final showcase will be on Wed, Apr 29
Micro-Certification

(individual task)

Google Ads Display Certification15Mon, May 4

First half of 310 midterm grades are due March 4: 225 points

Total points for 310: 626 points


Grading in 310