Assignments



Lesson 0: Foundations in Digital Outreach

W1: Jan 13-17 / W2: Jan 20-24

CategoryAssignmentPointsDeadline
Individual TaskForming Teams Survey (now closed)10Fri, Jan 17
Creative Activity

(individual task)

Canva Creation (flyer)10Mon, Jan 27
Team ProjectPart 0: Team Orientation, Setup, & Establishing your Team Charter15Mon, Jan 27
ReadingCh1: Foundations in Integrated Digital Marketing

Ch2: Becoming a Digital Guru
24Mon, Jan 27

Lesson 1: Integrated Marketing Communication

W3: Jan 27-31 / W4: Feb 3-7

CategoryAssignmentPointsDeadline
Creative Activity

(individual task)

Brand & Customer Polling10Mon, Feb 10
Team ProjectPart 1: Creative Brief & Brand20Mon, Feb 10
ReadingCh3: Integrated Marketing Communication12Mon, Feb 10
Micro-Certification

(individual task)

GAIQ Google Analytics for Beginners (Units 1-4)30Mon, Feb 10

Lesson 2: Digital Marketing Tools & Tactics

W5: Feb 10-14 / W6: Feb 17-21

CategoryAssignmentPointsDeadline
Team ReportStatus Report #1: Report on plan, brand, and strategy20Wed, Feb 12
Creative Activity

(individual task)

Adobe Spark Creation: Collage10Mon, Feb 24
Team ProjectPart 2: Initial Setup of Web & Social30Mon, Feb 24
Group Evaluation

(individual task)

Group Evaluation Check-In 10Mon, Feb 24
ReadingCh4: Digital Marketing: Web, Social Media, Online Advertising & Mobile

Ch5: Digital Marketing: Monitoring, Metrics & Reporting
24Mon, Feb 24

Lesson 3: Digital Campaign Strategy

W7: Feb 24-28 / W8: Mar 2-6

CategoryAssignmentPointsDeadline
Team ReportStatus Report #2: Showcase of web and social20Wed, Mar 4
Creative Activity

(individual task)

Canva or Adobe Spark: Social Media Posts10Mon, Mar 9
Team ProjectPart 3: Campaign #1 Strategy & Planning20Mon, Mar 9
ReadingCh6: Integrated Digital Campaigns: Planning, Execution & Metrics12Mon, Mar 9

Lesson 4: Campaign #1 Implementation & Metrics

W9: Mar 9-13 / Spring Break Mar 16-20 / W10: Mar 23-27 ? W11: Mar 30 – Apr 3

CategoryAssignmentPointsDeadline
Creative Activity

(individual task)

Canva: Infographic10Mon, Apr 6
Team ProjectPart 4: Campaign #1 implementation, monitoring, and metrics (Campaign #1 approx Mar 25-Apr 3)50Mon, Apr 6
ReadingCh7: Cutting Through the Clutter: Staying Current in the Ever-Changing Digital Space12Mon, Apr 6

Lesson 5: Campaign #2 Implementation & Metrics

W12: Apr 6-10 / W13: Apr 13-17 / W14: Apr 20-24

CategoryAssignmentPointsDeadline
Team ReportStatus Report #3 meet-ups with the instructor (via Zoom): Review of Campaign #1 – successes, challenges, adjustments20To be scheduled with your instructor for the week of Apr 6-10
Creative Activity

(individual task)

Adobe Spark: Video10Mon, Apr 20
Team ProjectPart 5: Campaign #2 implementation, monitoring, and metrics (Campaign #2 approx Apr 8-17)50Mon, Apr 20
ReadingCh8: Personal Branding: Know What is Possible in the Digital Space12Mon, Apr 20

Lesson 6: 310 Close-Outs & Reflections

Dead Week Apr 27 – May 1

CategoryAssignmentPointsDeadline
Team ProjectPart 6: Final Poster Showcase100Final poster art is due by Wed, Apr 22

Final showcase will be on Wed, Apr 29
Micro-Certification GAIQ Advanced Google Analytics (Units 1-4)45Mon, May 4
Micro-Certification Google Ads Search Certification15Mon, May 4
Micro-Certification

Google Ads Display Certification15Mon, May 4

Total points for 310: 626 points


Grading in 310