Week 11: Mar 30 – Apr 3

Welcome to Week 2 of our new norm. We hope you are adjusting well and staying in contact with your team.

This week it will be important that you stay in contact with your team so you can wrap up the implementation of Campaign #1 by Apr 1. Campaign #1 includes:

  1. 6 Facebook posts : Refer to your Part 3 editorial calendar for topics and assignments
  2. 6 Instagram posts: Refer to your Part 3 editorial calendar for topics and assignments
  3. 2 Weebly blog posts: Refer to your Part 3 editorial calendar for topics and assignments. Reference: Blogging Tips in Weebly
  4. 1 Constant Contact Email : Topic for this email is your choice but should be in-brand, and in line with your campaign #1 messages. Refer to the tutorial for instructions.

AT ten end of week 12 (Apr 2/3) instructors will guide students through recording metrics in your Part 4 template. Please join the live session via Zoom or make an appointment through Calendly if you need additional guidance. Links to live virtual sessions and office hours are below.

Teams will attend scheduled meet-ups via Zoom the week of Apr 6-10 to go through your experience with Campaign #1 in preparation for Campaign #$2. This meetup will serve as “Status Report 3”.

Your priorities for this week:

Reminder – Micro-Certifications will be completed on your own. You now have until Mon, May 4 to complete the courses.

Resources:

Zoom Virtual Meet-Ups during normal class times:

See Blackboard or past emails for connection info.

Virtual Office Hours – schedule through Calendly

Keep on trekking. We’ll be in touch soon.

Stay well!

Cara, Rebecca & Chelsea


Week 10: Mar 23-27

310 moves online

Hello students of COMSTRAT 310 from your instructors Cara, Rebecca, and Chelsea. We have spent the past week re-configuring the curriculum so it can be 100% online. If you have not done so already, please review the 310 Adaptation to Online for Spring 2020 materials and updated Assignments List.

This week it will be important that you regroup with your team so you can create materials to formally implement Campaign #1 between Mar 25 – Apr 1. Campaign #1 includes:

  1. 6 Facebook posts : Refer to your Part 3 editorial calendar for topics and assignments
  2. 6 Instagram posts: Refer to your Part 3 editorial calendar for topics and assignments
  3. 2 Weebly blog posts: Refer to your Part 3 editorial calendar for topics and assignments. Reference: Blogging Tips in Weebly
  4. 1 Constant Contact Email : Topic for this email is your choice but should be in-brand, and in line with your campaign #1 messages. Refer to the tutorial for instructions.

The goal is that you post your social media posts and blog posts, as well as send your email by Apr 1 so you are ready to record metrics around Apr 3.

Also please stay tuned for an email from your instructor to schedule team meet-ups via Zoom for the week of Apr 6-10.

This week’s priorities:

Resources:

Zoom Virtual Meet-Ups during normal class times:

  • Connect using the Zoom information provided by your instructor

Virtual Office Hours – schedule through Calendly

Please make it a point to stop in to the Zoom Virtual Meet-Ups at least once this week. We want to check in with every student.

Stay well!

Cara, Rebecca & Chelsea


Week 9: Mar 9-13

Launch of Lesson 4: Campaign #1 Implementation and Metrics

Snapshot of this week’s activities:

  • Mar 9: Overview of paid ads, anatomy of the best social media posts, Google Ads test campaign
  • Mar 11: Campaign #1 preparation continues, social media engagement strategy and best practices, overview of curated content, creating social media posts in Canva and Adobe Spark, and review of the Google Ads test campaign
  • Mar 13: Work Day for Part 4 Campaign #1

Your to do list for Lesson 4

All graded tasks are due Mon, Apr 6 at 11:59p

  1. Creative Activity: Canva: Infographic
  2. Team Project Part 4: Campaign #1 implementation, monitoring, and metrics (Campaign #1 approx. Mar 25-Apr 3)
  3. Reading and end-of-chapter-quiz – Ch7: Cutting Through the Clutter: Staying Current in an Ever-Changing Digital Space
  4. Micro-Certification – GAIQ Advanced Google Analytics Unit 1-4

See the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links

Week 8: Mar 2-6

Welcome to week 8! This week officially marks the half-way point of the semester. Midterm grades will be posted Mar 4 so you can see your progress so far. If I have any concerns about any individual student, your instructor will reach out personally for further discussion and review with the ultimate goal of keeping everyone on track and successful!

Snapshot of this week’s activities:

  • Mar 2: Digital campaign implementation and blogging for business
  • Mar 4: Status Report #2 – showcase of company online presence and digital content to-date
  • Mar 6: Micro-Certification Day 4: GAIQ Advanced Google Analytics Unit 2:  Setting up Data Collection and Configuration

Your to do list for Lesson 3

All graded tasks are due Mon, Mar 9 at 11:59p

  1. Creative Activity: Canva or Adobe Spark: Social Media Posts
  2. Team Project Part 3: Campaign #1 Strategy & Planning
  3. Reading and end-of-chapter quiz – Ch6: Integrated Digital Campaigns: Planning, Execution & Metrics

See the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links

Week 7: Feb 24-28

Launch of Lesson 3: Digital Campaign Strategy

Snapshot of this week’s activities:

  • Feb 24: Work Day – Wrap up of Part 2 set up of web and social channels
  • Feb 26:  Overview of digital campaigns, digital campaign planning
  • Feb 28: Partner Team Evaluation Day: Guided task where teams are partnered up and asked to review the other teams’ initial set up of web and social channels using a checklist and rubric

Your to do list for Lesson 3

All graded tasks are due on Mon, Mar 9 at 11:59p

  1. Creative Activity: Canva or Adobe Spark: Social Media Posts
  2. Team Project Part 3: Campaign #1 Strategy & Planning
  3. Reading and end-of-chapter quiz – Ch6: Integrated Digital Campaigns: Planning, Execution & Metrics

See the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links

Week 6: Feb 17-21

Snapshot of this week’s activities:

  • Feb 17: NO CLASS (President’s Weekend)
  • Feb 19: Work Day – Part 2 set up of web and social channels
  • Feb 21: Micro-Certification Day 3: GAIQ Advanced Google Analytics: Unit 1: Data Collection and Data Processing

Your to do list for Lesson 2

All graded tasks are due Mon, Feb 24 at 11:59p

  1. Creative Activity: Adobe Spark Creation
  2. Team Project Part 2: Initial Setup of Website & Social Channels
  3. Individual Task: Group Evaluation Check-In
  4. Reading and end-of-chapter quizzes – Ch4: Digital Marketing: Web, Social Media, Online Advertising & Mobile and Ch5: Digital Marketing: Monitoring, Metrics & Reporting

See the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links