Week 7: Feb 24-28

Launch of Lesson 3: Digital Campaign Strategy

Snapshot of this week’s activities:

  • Feb 24: Work Day – Wrap up of Part 2 set up of web and social channels
  • Feb 26:  Overview of digital campaigns, digital campaign planning
  • Feb 28: Partner Team Evaluation Day: Guided task where teams are partnered up and asked to review the other teams’ initial set up of web and social channels using a checklist and rubric

Your to do list for Lesson 3

All graded tasks are due on Mon, Mar 9 at 11:59p

  1. Creative Activity: Canva or Adobe Spark: Social Media Posts
  2. Team Project Part 3: Campaign #1 Strategy & Planning
  3. Reading and end-of-chapter quiz – Ch6: Integrated Digital Campaigns: Planning, Execution & Metrics

See the Course Schedule for a complete line up of each class session activities and Assignments for assignment info and links

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