Launch of Lesson 5: Campaign #1 Implementation and Metrics

Welcome to week 9. Here is a snapshot of activities for this week:

Oct 14: Digital content creation for Campaign #1

  • Digital content creation for Campaign #1
  • Lecture: Showcase of favorite Spring 19 campaigns – Sang To Go and Seattle XP
  • Lecture: Overview of Email Marketing
  • Lecture: Constant Contact Tutorial
  • Reference: Award-winning html Emails
  • Exercise: plan your first campaign email – set it up on Constant Contact

Oct 16: Launch of Campaign #1 (Oct 16-27)

  • Lecture: Social Media Engagement Strategy
  • Lecture: Social Media Best Practices Per-Channel (reference: SproutSocial post timing and length articles)
  • Lecture: Overview of Curated Content
  • Exercise: Set up SproutSocial
  • Tutorial Intro and Exercise: Content curation

Oct 18: Digital metrics and formal launch of Campaign #1

  • Lecture: Digital Campaign Metrics & Reporting
  • Exercise: Review of baseline metrics and tutorial – Google Analytics Reports
  • Deep dive into review of Google Analytics and social media metrics

Visit the Lesson 5 page for all related links

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