Launch of Lesson 4: Digital Campaign Strategy

Welcome to week 7. Here is a snapshot of activities for this week:

Sep 30: Part 2 wrap-ups and Status Report #2 prep

  • Week 7 overview slide
  • Partner team review exercise
  • Part 2 wrap-ups
  • Status Report #2 prep (reminder that time limit is critical)

Oct 2: Status Report #2 – showcase of company online presence and digital content to-date

Oct 4: Overview of digital campaigns

  • Lecture: Digital Campaigns Overview
  • Lecture: Digital Campaigns Planning
  • Exercise: Guided activity related to Part 3
  • Assignment Intro: Part 3 Campaign #1 Planning & Content Preparation
  • Tutorial Intro: Social Media Posts (in Adobe Spark or Canva)

Visit the Lesson 4 page for all related links

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