Welcome to week 6. Here is a snapshot of activities for this week:

Sep 23: User research and user testing

  • Lecture: User Research
  • Overview of user research section in semester-long project Part 2
  • Tutorial Intro: Online survey design, distribution, analysis
  • Peer Eval Intro: Peer eval #1 – assessment of how things are going so far
  • Part 2 continued – initial build of site and social channels

Sep 25: Usability and user-centered design

  • Lecture: Usability and User-Centered Design
  • Exercise: Partner team review exercise
  • Status Report Intro: Status Report #2 – Showcase company website and digital content to-date
  • Part 2 continued – initial build of site and social channels

Sep 27: Responsive design

  • Lecture: Responsive Web Design
  • Exercise: Partner team review exercise continued
  • Review of site in desktop and mobile
  • Instructor walk-around to review web and social
  • Part 2 continued – initial build of site and social channels

Due on Mon, Sep 30

  • Reading and end-of-chapter quizzes: Ch 4: Digital Marketing: Web, Social Media, Online Advertising & Mobile AND Ch 5: Digital Marketing: Monitoring, Metrics & Reporting
  • Tutorial:  Online survey design, distribution, and analysis
  • Peer eval: Peer evaluation #1: Assessment of how things are going with your team so far (setup > Part 2)
  • Team Project: Part 2: Mock company website and social channel set up and initial content

Visit the Lesson 3 page for all related links

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