Launch of Lesson 3: Digital Marketing Tools & Tactics

Welcome to week 5. Here is a snapshot of activities for this week:

Sep 16:  Overview of 310 project digital toolkit – web, social media, paid ads, digital metrics

  • Lecture: Composition and Hierarchy  
  • Lecture: Web Development Basics
  • Exercise: Wireframe exercise in teams (site mapping with user experience)
  • Assignment Intro: Part 2: Website, social channel, initial content

Sep 18: Status Report #1 – report on plan, brand, and strategy for mock company

Sep 20: Weebly, Facebook and Instagram for Business

  • Lecture: Weebly Overview and Tutorial
  • Lecture: FB Page Setup Tutorial
  • Lecture: Instagram Setup Tutorial
  • Lecture: Google Analytics Setup
  • Lecture: SEO integration in Weebly
  • Lecture: Overview of SEO/SEM
  • Exercise: Walk thru of preliminary setup of digital assets

Visit the Lesson 3 page for all related links

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