Welcome to week 4. Here is a snapshot of activities for this week:

Sep 9: Typography (fonts) and color

  • Lecture: Overview of typography
  • Lecture: Overview of color and color palette
  • Exercise: Google fonts activity – fonts.adobe.com
  • Exercise: Adobe color activity – color.adobe.com
  • Status Report Intro: Status Report #1 – report on plan, brand, strategy

Sep 11: Visual identity – logo, color palette, fonts

  • Take-over with Megan Starr-Gepford, MA Strategic Communication graduate

Sep 13: No class – Rebecca is in Baltimore

Due on Mon, Sep 16:

  • Team Project: Part 1 Creative brief, brand content, and identity package
  • Reading and end-of-chapter quiz: Ch 3 Integrated Marketing Communication
  • Tutorial: Canva – Logo & Stylesheet

Visit the Lesson 2 page for all related links

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