Launch of Lesson 2: Integrated Marketing Communication

Welcome to week 3. Here is a snapshot of activities for this week:

Sep 2: No class – Labor Day

Sep 4: What is a brand?

  • Lecture: Overview of Brand (refer to Defining your brand
  • Lecture: Nike Brand Example
  • Exercise: Brand exercise
  • Exercise: Naming your mock company
  • Exercise: Team Photos

Sep 6: Creative briefs

  • Lecture: Creative Brief Process
  • Lecture: Core Messaging
  • Exercise: Brand personality exercise
  • Assignment Intro: Part 1: Creative brief, brand content, identity package

Visit the Lesson 2 page for all related links

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