Welcome to week 2. Here is a snapshot of activities for this week:

Aug 26: Teams Revealed!

  • Lecture: Success in Teams
  • Reference: Screenshots and screen capture
  • Exercise: Team values Exercise
  • Assignment Intro: L1 Team orientation, setup, team charter

Aug 28: Brainstorming

  • Lecture: Coming up with New Business Ideas
  • Exercise: Team brainstorming exercise

Aug 30: PESO and the customer’s journey

  • Lecture: PESO Model
  • Lecture: Customer Decision Process
  • Exercise: Customer journey to WSU activity

Due on Wed, Sep 4:

  • Team Project: Team Orientation, Setup and Establishing your Team Charter
  • Reading and end-of-chapter quizzes: Ch 1: Foundations in Integrated Digital Marketing AND Ch 2: Becoming a Digital Guru
  • Tutorial: Adobe Spark

Visit the Lesson 1 page for all related links

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