Week 8: Launch of Lesson 5

Feb 25, 27, March 1

It is Week 8 in COMSTRAT 310. This week we will wrap up Lesson 4 and Part 3 of the semester-long project (Campaign #1 strategy), as well as formally launch Lesson 5: Digital Campaigns Part 1.

Your to do’s this week:

  1. Wrap up Part 3 of the semester-long project
    • Part 3A – Campaign Strategy & Core Messaging
    • Part 3B – Test Campaign
    • Part 3C – Test Campaign Results
  2. Finish your reading and end of chapter quiz for Ch 6: Integrated Digital Campaigns: Planning, Execution, and Metrics
  3. Prepare for Status Report #2 – teams will deliver in class on Wed, Feb 27

We will also introduce Part 4: Campaign #1 implementation this week.

Note: Class will not be held on Fri, Mar 1. Rebecca and Chris will be in Seattle for ASWSU Global Rendezvous 2019.

Photo from pxhere royalty-free images

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