Feb 25, 27, March 1
It is Week 8 in COMSTRAT 310. This week we will wrap up Lesson 4 and Part 3 of the semester-long project (Campaign #1 strategy), as well as formally launch Lesson 5: Digital Campaigns Part 1.
Your to do’s this week:
- Wrap up Part 3 of the semester-long project
- Part 3A – Campaign Strategy & Core Messaging
- Part 3B – Test Campaign
- Part 3C – Test Campaign Results
- Finish your reading and end of chapter quiz for Ch 6: Integrated Digital Campaigns: Planning, Execution, and Metrics
- Prepare for Status Report #2 – teams will deliver in class on Wed, Feb 27
We will also introduce Part 4: Campaign #1 implementation this week.
Note: Class will not be held on Fri, Mar 1. Rebecca and Chris will be in Seattle for ASWSU Global Rendezvous 2019.
Photo from pxhere royalty-free images