Week 7: Campaign #1 Strategy

Feb 20 and 22

Lesson 4 wraps up this week as teams continue with Part 3: Branded materials, digital content creation, and Campaign #1 strategy. On Friday teams started work on Part 3A – Digital Campaign Strategy. Part 3B – Digital Campaign Prep will be introduced on Wednesday along with specifics for Status Report #2 (moved to Feb 27). Reminder to read and complete the end-of-chapter quiz for Ch 6 – Integrated Digital Campaigns: Planning, Execution and Metrics.

Both instructors are getting caught up on grading so check My Grades later in the week for updates. See you soon!

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