Week 6: Launch of Lesson 4

Feb 11, 13, 15

Welcome to Week 6 in 310 and the start of Lesson 4: Integrated Digital Campaigns: Planning, Execution, and Metrics. In this unit teams will complete Part 3: Branded materials, digital content creation, and Campaign #1 strategy, as well as status report #2. This week we’ll continue with the setup of your web and social channels, as well as begin initial content population and new digital content creation and digital storytelling.

You have one reading assignment in this unit – Chap 6 Integrated Digital Campaigns.

It was great reviewing the early stages of your website development and social media setup – we are looking forward to the next phase of the project!

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