Week 4: Launch of Lesson 3

Jan 28, 30, Feb 1

It is week 4 in COMSTRAT 310 and the launch of a new two-week lesson focused on Digital Marketing Tools. Here are your priorities for this week:

  • Wrap up Part 1: Creative brief, brand content, and identity package (due Jan 28)
  • Design and deliver Status Report #1 using Adobe Spark in class on Wed, Jan 30
  • Read chapter 4 and 5 on digital marketing and complete the end of chapter quizzes (due Feb 11)

In this unit we will introduce Part 2 where teams will launch your website and social channel pages including initial content and application of digital assets. You will also complete your first peer evaluation.

Teams are off to a great start! Looking forward to reviewing part 1 of your semester-long project and seeing what you create using Adobe Spark for your first status reports. See you soon!

photo credit: Adobe Spark Blog

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