Week 3: Launching your mock company

Jan 23 and 25

Welcome back from the long holiday weekend! This week you will work on Part 1 of your semester-long project with an emphasis on your creative brief, brand content, and identity package. You will learn more about integrated marketing communication, target audience, brand and design principles. You will also begin preparations for your first report out on Jan 30.

This is a one-week lesson so be sure to complete your reading and end-of-chapter activities for Ch 3: Integrated Marketing Communication by Mon, Jan 29.

We look forward to reviewing your team orientation, setup and team charter documents. Stay tuned for feedback!


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