Week 3: Launching your mock company

Jan 23 and 25

Welcome back from the long holiday weekend! This week you will work on Part 1 of your semester-long project with an emphasis on your creative brief, brand content, and identity package. You will learn more about integrated marketing communication, target audience, brand and design principles. You will also begin preparations for your first report out on Jan 30.

This is a one-week lesson so be sure to complete your reading and end-of-chapter activities for Ch 3: Integrated Marketing Communication by Mon, Jan 29.

We look forward to reviewing your team orientation, setup and team charter documents. Stay tuned for feedback!


Week 2 – Team Setup and Orientation

Welcome to Week 2 in COMSTRAT 310! This week Lesson 1 continues. Teams will be announced in class on Monday and groups will work together to complete initial setup and orientation activities.

Your to do list for this week:

  1. Get to know your team
  2. Work on the Team Setup, Orientation, and Team Charter task
  3. If you have not done so already, purchase the 310 eTextbook, read Ch 1 and Ch 2 and complete the quizzes at the end of each chapter

Looking forward to a fun week!

Week 1: Welcome to COMSTRAT 310!

Welcome to COMSTRAT 310 Digital Content Promotion – a course designed to help students apply writing, critical thinking, and persuasion skills to the practice and promotion of PR and advertising, in both digital and social media outlets.

Students are introduced to digital campaign planning and project management – challenged on how to establish purposeful and measurable outcomes and trained on the setup, design, delivery, and measurement of various online tools used by practitioners for web development, email outreach, social media engagement and online advertising.

The main goal in 310 is to introduce students to key ideas, principles, and tactics for writing for digital content, creating and executing a digital campaign and understanding core concepts in tracking and measuring the effectiveness of digital communications. Here are some course highlights to kick things off:

Where you find information:  Most of the course content is housed within the course blog at https://comstrat310.com/. This includes lesson overviews, assignment links, instructions and due dates, digital syllabus, course schedule and everything else you will need to be successful as a 310 student. A few other resources

  • Access the 310-course space in Blackboard to turn in assignments in drop boxes and My Grades so you can stay on top of your progress.
  • Access the e-textbook using your login and password: Great River Learning.
  • Access myWSU for the course roster and enrollment status, midterm grades, final grades

Announcements:  Announcements will be posted in the course blog and via emails sent to your WSU account to help keep you on track, remind you of critical deadlines and provide you with helpful resources and tips and other information related to the course.

Required E-Textbook: Cooney, R. L. (2016). “Integrated Digital Marketing Campaigns*,” Dubuque, IA: Great River Learning. ISBN # 9781680757965. The e-Textbook can be purchased at The Bookie via access card or directly from the publisher. Please purchase the e-textbook by the 2nd week of class as your first graded reading quizzes are due Wed, Jan 23.

Lesson 1: Course Orientation & Integrated Digital Marketing as a Profession (week 1: Jan 7, 9, 11 and week 2: Jan 14, 16, 18)

In the first lesson we will cover course orientation and establishing a foundation for what it means to be a digital marketing professional. We will also kick off the 310 semester-long project including overview, forming teams and initial planning. Please complete the Forming Teams Survey by Fri, Jan 11.

Quick links:

Looking forward to meeting you all the first week of class!


Rebecca and Chris