Course Schedule

Visit the Assignments page for info and links to all graded tasks
(Please note: the schedule will vary slightly for the Tues/Thurs section.)



ClassTopicsActivities
Mon, Jan 27Brainstorming, new business ideasProblem and solution exercise, team brainstorming exercise
Wed, Jan 29Overview of brand, logos and iconsBrand exercise, naming your mock company, intro to L1 Creative Activity – brand and customer polling
Fri, Jan 31Creative briefs and core messagingBrand personality and intro to Part 1: Creative brief and brand
Mon, Feb 3Typography (fonts) and colorFun with fonts and color and intro to Status Report #1
Wed, Feb 5Work day on Part 1 and Status Report #1Team photos
Fri, Feb 7Micro-Certification Day 2GAIQ for Beginners Unit 3: Basic Reports and Unit 4: Basic Campaigns & Conversion Tracking
Mon, Feb 10Weebly, Facebook and Instagram for Business and overview on variou digital marketing topics including SEO/SEM, web development, usability, and user researchGuided walk-thru of preliminary setup of mock company website and social channels
Wed, Feb 12Status Report #1 DayTeams will deliver reports on their plan, brand, and strategy for their mock company
Fri, Feb 14Work DayPart 2 continues – web and social channel setup
Mon, Feb 17NO CLASS – HOLIDAYPresident’s Weekend
Wed, Feb 19Work DayPart 2 continues – web and social channel setup + intro to Group Evaluation task and L2 Creative Activity – Adobe Spark Creation
Fri, Feb 21Micro-Certification Day 3GAIQ Advanced Google Analytics Unit 1: Data Collection and Data Processing
Mon, Feb 24Work DayWrap up of Part 2 setup of web and social channels
Wed, Feb 26Overview of digital campaignsIntro to Part 3: Campaign #1 Planning, intro to L3 Creative Activity: Social Media Posts, and intro to Status Report #2
Fri, Feb 28Partner team evaluation dayGuided task where teams are partnered up and asked to review the other teams’ initial setup of web and social channels
Mon, Mar 2Digital campaign implementation and blogging for businessCreating a buzz exercise, work time, and instructor meet-ups
Wed, Mar 4Status Report DayStatus Report #2: Showcase of company online presence and digital content to-date
Fri, Mar 6Micro-Certification Day 4GAIQ Advanced Google Analytics Unit 2: Setting up Data Collection and Configuration
Mon, Mar 9Overview of paid ads, anatomy of best social media postsIntro to Part 4 Campaign #1, Google Ads Test Campaign
Wed, Mar 11Campaign #1 prep continues, social media engagement strategy, social media best practices, overview of curated contentTutorial – Canva social posts, tutorial – Adobe Spark posts, review of Google Ads Test Campaign
Fri, Mar 13Work DayPart 4 Campaign #1 implementation
Mar 16-20SPRING BREAKTake a breath!
Mon, Mar 23Work DayPart 4 Campaign #1 implementation
Wed, Mar 25Overview of email marketing, overview of infographicsLaunch of Campaign #1 (Mar 25-Apr 3), tutorial – Constant Contact emails, intro to L4 Creative Activity: Canva Infographics
Fri, Mar 27Micro-Certification Day 5GAIQ Advanced Google Analytics Unit 3: Advanced Analysis Tools and Techniques and Unit 4: Advanced Marketing Tools
Mon, Mar 30Campaign #1 continues, campaign monitoring, key performance indicators, baseline metrics, campaign metrics and reportingPart 4 Campaign #1 implementation continues
Wed, Apr 1Swag and real-time adjustmentsCampaign #1 metrics review and real-time adjustments, intro to Status Report #3
Fri, Apr 3Work DayCampaign #1 wrap-ups, guided completion of Campaign #1 metrics report
Mon, Apr 6Digital metricsCampaign #1 wrap-ups and Status Report #3 prep, intro to Part 5 Campaign #2
Wed, Apr 8Status Report DayStatus Report #3 – Review of Campaign #1 successes, challenges, adjustments for Campaign #2
Fri, Apr 10Micro-Certification Day 5Google Ads Search Certification Parts 1-4
Mon, Apr 13Work DayPart 5 Campaign #2
Wed, Apr 15Campaign #2 and key chains at The SparkIntro to Part 6 Final Poster Presentation
Fri, Apr 17Campaign #2 wrap-upsWalk through of Campaign #2 metrics
Mon, Apr 20Work DayPart 6 Posters
Wed, Apr 22Work DayDeadline for final Part 6 posters + prep for presentation talking points
Fri, Apr 24Micro-Certification Day 6Google Ads Display Certification Parts 1-4
Mon, Apr 27Part 6 Poster Presentation talking point prep dayWork on Part 6 talking points and prep for Apr 29 showcase day
Wed, Apr 29Final 310 meet-up day – Part 6 Poster ShowcaseShowcase Day!
Fri, May 1NO CLASSHappy Friday!
Mon, May 4Last day to turn in 310 graded tasksYou are done!

Note: 310 does not meet during Finals Week

310 Week-at-a-Glance Slides