About 310

COMSTRAT 310 moves online

In light of all courses moving online due to COVID-19, the following adjustments have been made in COMSTRAT 310:


  • All course content will still be housed in the COMSTRAT 310 course blog
  • See the updated Assignment list
  • Students and teams will still use Blackboard to turn in assignments
  • A combination of video lectures and lecture slides will be provided to cover select remaining topics. Reviewing and viewing these materials will be optional.
  • Students can still find all pdfs to lectures and tutorials on the course blog. Instructors may also provide and post video lectures relevant to assignments or topics.
  • LIVE ZOOM SESSIONS: You do not have to attend class during the normally scheduled time. However, your instructors will be available via Zoom during MWF and TR class times should you or your team want to join in for any discussion, questions, or coaching. Zoom connection information will be provided by your instructor.


  • Please expect to devote 6-10 hours/week to wrapping up COMSTRAT 310
  • Pay attention to the course blog announcements. If you have not already subscribed, please click the FOLLOW button on the left side of the course blog home page
  • Emailing and staying in contact with your instructors and your team is your lifeline in this course. Please do not go dark. Please activate your communication strengths and be responsive!
  • Please review all assignment instructions thoroughly and carefully before you ask questions. Print things out if needed. Email questions to your instructor first. If you need additional counsel, join Zoom live sessions or schedule an appointment during office hours.



  • Teams are still expected to work together so initiate those virtual connection methods! Here is what we suggest:
    1. As a team, select your preferred collaborative video conference tool. You can use Zoom, FaceTime, Skype or other tool, but WSU supports Zoom. Learn more about getting set up with Zoom or if you like videos, check out this one on YouTube that shows you how to join a meeting.
    2. Appoint one person on your team to set up Zoom meetings for each week for 30 minutes. It should be the same time each week. This can be during your normal class time or alternative but regardless, it should be consistent. You should set a meeting for the week of Mar 23, Mar 30, Apr 6, Apr 13, Apr 20, and early the week of Apr 27
    3. Maintain constant connection through your pre-set integrated communication tool (Facebook Group, Slack, group chat, etc.)
    4. Stay engaged on your team task lists for parts 4, 5 and 6 so everyone is aware of what is done, what is in-progress, or what is incomplete. It is critical each team member maintains high accountability standards.
  • Teams will have TWO mandatory meet-ups with their instructors: 1) during week 12 (Apr 6-10) to review campaign #1 results and plans for campaign #2 and 2) during Dead Week (Apr 27-May 1) to deliver your final presentations. You will schedule 30-min blocks with your instructors. Invitations to schedule your team will be sent out by individual instructors.
  • All paid ads have been removed from Campaign #1 and #2 implementation. It is simply too precarious from a logistics standpoint for us to manage the process in a virtual space. Teams will still be expected to implement two campaigns including blog posts, social media posts, and emails.
  • Stay tuned for details and instructions for Part 5 Campaign #2
  • Stay tuned for details and instructions for Part 6 final poster showcase


Please continue with the completion of your micro-certification courses on your own. You now have until Mon, May 4 to complete the courses. These include:

Micro-CertificationLinks to Online CoursesPointsDue Date
Google Analytics Individual Qualification (GAIQ) AdvancedGAIQ Advanced45Mon, May 4
Google Ads – Search AdsGoogle Ads Search Certification15Mon, May 4
Google Ads – Display AdsGoogle Ads Display Certification15Mon, May 4

Just as you did with the GAIQ Beginners, you will turn in a screenshot or certificate that shows you completed the courses. Turn in your screenshots/pdfs in the designated dropbox on Blackboard

Reminder! Completing the courses does not equate to certification. In order to earn full GAIQ certification, you will need to take the Google Analytics Individual Qualification Exam on your own after completing both the Beginner and Advanced Google Analytics courses.

  • Free
  • 70 questions
  • Time to take: 90 minutes
  • You’ll need a score of 80% or higher to pass
  • If you end the assessment early or the timer runs out before you’ve answered enough questions correctly, you won’t pass
  • Once you are certified, please let your instructor know and share the good news on your LinkedIn profile
  • View the GAIQ Certification Study Guide created by Murrow senior Sam Schmitke


Remaining individual creative activities will continue as planned. These include:

  • L4 Canva: Infographic (due Mon, Apr 6)
  • L5 Adobe Spark: Video (due Mon, Apr 20)


Remaining reading and end-of-chapter quizzes will continue as planned. These include:

  • Ch7: Cutting Through the Clutter: Staying Current in an Ever-Changing Digital Space
  • Ch8: Personal Branding: Know What is Possible in the Digital Space

Other Info

Course Instructors

Meet the 310 Instructors

310-01: Cara Hawkins-Jedlicka
(MWF 10:10a-11:00a)

310-02: Rebecca Cooney
(MWF 1:10-2:00p)

310-03: Chelsea Newman
(TR 10:35-11:50a)

Course Overview

The course addresses digital content and social media campaigns from both a PR and advertising perspective. In general, the work created and submitted is meant to prepare students for real-world application. Assignments include content creation and promotion of campaign elements using both emerging and established new media technologies, including social media, podcasts, viral videos, social media news releases and website analytics.

Students work in teams aligned with a fictional brand, product or organization for the duration of the semester. Students are expected to conceptualize and create specified elements of a promotional campaign, which includes brand platform, website, social media channels, HTML email and digital assets. Students learn to optimize and promote their campaigns and content for distribution and discovery on search engines, social networks, mobile devices and other non-traditional outlets. Best practices are explored for digital storytelling, tagging, metadata creation, social network seeding, community engagement and more. Students learn basic data interpretation techniques of the website and social media analytics services (such as Google Analytics and Facebook Insights) that track visitor behavior, page views, keyword and third-party site referrals.

Students close out the semester with a solid understanding of digital content tactics, tools, and resources available for ongoing professional development, exploration, and mastering.

Course Syllabus

Please visit the Course Syllabus page for more information about:

  • Course learning goals
  • Course expectations
  • Course professionalism
  • Lesson outline for spring 2020
  • Assignments and grading
  • Student learning outcomes
  • Policies and procedures

Required e-Textbook

Required Textbook: Cooney, R. L. (2018). “Integrated Digital Marketing Campaigns*,” Dubuque, IA: Great River Learning. ISBN # 9781680757965. The e-Textbook can be purchased at The Bookie via access card or directly from the publisher. Learn more